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It’s true that unlike Facebook and Google, Apple is primarily a B2C company. However, aside from their own dark-UI patterns and walled garden strategy, Faceboo
by confounded 9y ago
It’s true that unlike Facebook and Google, Apple is primarily a B2C company.
However, aside from their own dark-UI patterns and walled garden strategy, Facebook and Google provide the killer apps for Apple’s highest margin product. And Apple absolutely do care about engagement on the iPhone; it’s highly predictive of buying a new one every year.