The article brings up three critiques of tech: +Tech is destroying the young via social media +Tech is causing the social media addiction deliberately to prof

The article brings up three critiques of tech: +Tech is destroying the young via social media +Tech is causing the social media addiction deliberately to profit off of it +Tech giants are monopolies (Apple/Google/Microsoft) that invade privacy and impose unfair conditions on content creators and smaller competitors. Then at the end the author proposes a rebranding of tech: > Imagine if instead of claiming to offer us the best things in life, tech merely saw itself as providing efficiency devices. Its innovations can save us time on lower-level tasks so we can get offline and there experience the best things in life. > Imagine if tech pitched itself that way. That would be an amazing show of realism and, especially, humility, which these days is the ultimate and most disruptive technology. So rebranding is going to make everything right? Who is he writing to, the public or the tech companies? Is he trying to give them advice on how rebrand themselves to appear to be less evil? I can understand his critiques of tech, but his proposed solution falls quite short of the mark!