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I think these filters that Facebook provides are troublesome, but I also don’t have an inherent problem with showing people ads featuring images of people who l
by baddox 9y ago
I think these filters that Facebook provides are troublesome, but I also don’t have an inherent problem with showing people ads featuring images of people who look similar to them (whether it’s skin color, gender, socioeconomic status, interest/activities, etc.)
I can’t think of a strong reason to oppose such targeting, assuming the level of ad exposure itself isn’t targeting based on features irrelevant to the product being advertised. I oppose targeting real estate ads based on skin color, since that is irrelevant, but I don’t oppose targeting ads based on directly relevant factors (e.g. high-end condos for wealthy people, NBA tickets for people who like “basketball” on Facebook, gender-targeted attire or toiletries, etc.)
That said, I realize that drawing the line may not be so easy in many cases, and there may still be societal consequences that I oppose (a prominent example being the traditional concepts of which types of toys are intended for children of each gender, although I have my own opinions on the separate issue of targeting ads at children).