It's because potentially the ISPs could try and force both the tech companies and the consumer to pay more or have their service downgraded. They already tried

It's because potentially the ISPs could try and force both the tech companies and the consumer to pay more or have their service downgraded. They already tried that with Netflix before these regulations were added in the first place. And Facebook (to use an example) is already under alot of heat for the stuff the Russians pulled in the last election. They gotta deal with the current administration for at least the next few years regardless of what happens with the FCC. So they can be vocal about this in some ways, but not in others.