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It depends on the ad, but broadly speaking yes - -people respond to people who look like them. Source: been doing online marketing for the last 7 year. Managed
by joelrunyon 9y ago
It depends on the ad, but broadly speaking yes - -people respond to people who look like them.
Source: been doing online marketing for the last 7 year. Managed spend for multiple fortune 500 companies.
If you have a budget and would like to run a test, I'd be happy to show you ;)
- baddox 9y agoI’m sure that’s true. I wonder if you know of any data on the performance of ads featuring diversity (in skin color, age, regional/cultural attire, etc.) Ads and marketing images featuring such diversity is also pretty common. Apple is a great example of a company that does this. My guess would be that it performs well for some people and poorly for others, based on a number of factors.