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It's probably smart to create the following ad groups Why? Then you'd create a specific ad using images that reflect those familiar. How much better performi

It's probably smart to create the following ad groups Why? Then you'd create a specific ad using images that reflect those familiar. How much better performing are ads that display a demographic than those that display a mix? Isn't this essentially pandering to racial prejudices? "We only want our ads to be seen by people who value skin color." You suggest a bet on ROI, have you previously done this research?

rudedogg 9y ago
> You suggest a bet on ROI, have you previously done this research? I used to run a lot of social media ads, and I would bet the same thing. Little stuff like this usually makes a huge difference in click-through rates.
joelrunyon 9y ago
It depends on the ad, but broadly speaking yes - -people respond to people who look like them. Source: been doing online marketing for the last 7 year. Managed spend for multiple fortune 500 companies. If you have a budget and would like to run a test, I'd be happy to show you ;)
- baddox 9y ago
  I’m sure that’s true. I wonder if you know of any data on the performance of ads featuring diversity (in skin color, age, regional/cultural attire, etc.) Ads and marketing images featuring such diversity is also pretty common. Apple is a great example of a company that does this. My guess would be that it performs well for some people and poorly for others, based on a number of factors.
baddox 9y ago
I think these filters that Facebook provides are troublesome, but I also don’t have an inherent problem with showing people ads featuring images of people who look similar to them (whether it’s skin color, gender, socioeconomic status, interest/activities, etc.) I can’t think of a strong reason to oppose such targeting, assuming the level of ad exposure itself isn’t targeting based on features irrelevant to the product being advertised. I oppose targeting real estate ads based on skin color, since that is irrelevant, but I don’t oppose targeting ads based on directly relevant factors (e.g. high-end condos for wealthy people, NBA tickets for people who like “basketball” on Facebook, gender-targeted attire or toiletries, etc.) That said, I realize that drawing the line may not be so easy in many cases, and there may still be societal consequences that I oppose (a prominent example being the traditional concepts of which types of toys are intended for children of each gender, although I have my own opinions on the separate issue of targeting ads at children).

rudedogg 9y ago

> You suggest a bet on ROI, have you previously done this research? I used to run a lot of social media ads, and I would bet the same thing. Little stuff like this usually makes a huge difference in click-through rates.

joelrunyon 9y ago

It depends on the ad, but broadly speaking yes - -people respond to people who look like them. Source: been doing online marketing for the last 7 year. Managed spend for multiple fortune 500 companies. If you have a budget and would like to run a test, I'd be happy to show you ;)

baddox 9y ago
I’m sure that’s true. I wonder if you know of any data on the performance of ads featuring diversity (in skin color, age, regional/cultural attire, etc.) Ads and marketing images featuring such diversity is also pretty common. Apple is a great example of a company that does this. My guess would be that it performs well for some people and poorly for others, based on a number of factors.

baddox 9y ago

I think these filters that Facebook provides are troublesome, but I also don’t have an inherent problem with showing people ads featuring images of people who look similar to them (whether it’s skin color, gender, socioeconomic status, interest/activities, etc.) I can’t think of a strong reason to oppose such targeting, assuming the level of ad exposure itself isn’t targeting based on features irrelevant to the product being advertised. I oppose targeting real estate ads based on skin color, since that is irrelevant, but I don’t oppose targeting ads based on directly relevant factors (e.g. high-end condos for wealthy people, NBA tickets for people who like “basketball” on Facebook, gender-targeted attire or toiletries, etc.) That said, I realize that drawing the line may not be so easy in many cases, and there may still be societal consequences that I oppose (a prominent example being the traditional concepts of which types of toys are intended for children of each gender, although I have my own opinions on the separate issue of targeting ads at children).