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A point below made the case that this gets tricky with other things like medical. Should you force someone to run "no ads" to a demo that isn't their target mar
by joelrunyon 9y ago
A point below made the case that this gets tricky with other things like medical. Should you force someone to run "no ads" to a demo that isn't their target market. Obviously since this is housing/race, that gets a messy quick. But, if you forced advertisers fb-wide to advertise to an audience that isn't their target market, you could be spending a ton of money targeting people who won't buy.
I don't know the legal aspects for housing related advertisements, so maybe fb makes it there are a specific criteria of goods that have limited targeting options, but having a set of people to show "no ads" to that aren't likely buyers is what you spend most of your time doing through "optimization"
- scarface74 9y agoThere are specific laws against housing discrimination and targeting that don't apply to other products.