It's right there in their privacy policy, they already say that they can share your location and other "non-personal information" for any purpose. And it's a ve

It's right there in their privacy policy, they already say that they can share your location and other "non-personal information" for any purpose. And it's a very small step from "occupation, language, zip code, area code, unique device identifier, referrer URL, location" for a vendor to identify you. If they weren't selling location information, then they could just say it: https://www.apple.com/legal/privacy/en-ww/ https://www.apple.com/legal/privacy/en-ww/ Collection and Use of Non-Personal Information We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it: We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising.