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If people keep following the logical end of this, then facebook and google's entire business model is going to implode on itself. All of online marketing is ba

If people keep following the logical end of this, then facebook and google's entire business model is going to implode on itself. All of online marketing is basically segmenting populations by various group traits. It says nothing about the individual, but as a marketer you think in those broad categories that maybe, just maybe different ages, races, locations might respond differently to ads.

jacalata 9y ago
Are you using the slippery slope fallacy to argue against the existence of federal protected classes?
- rednerrus 9y ago
  Isn't the argument one about targeting ads to the right people? I don't need to see ads online for statin drugs. Should drug manufacturers be required to show their statin drug ads to me?
- joelrunyon 9y ago
  Nope. I'm just saying that if you remove the ability to target ads based on specific person characteristics, you remove a piece of what makes fb so valuable of an advertising platform (that is to target people so microscopically). Just pointing it out.
  - solatic 9y ago
    The number of products to which such non-discrimination law applies to is vanishingly small though. It's not illegal, for instance, to racially target advertisements for flagship smartphones towards white people (since white people tend to be richer and thus have more disposable income), not that any marketing agency would do that in practice. Completely avoiding bias in advertisement is an exercise in futility. Are you a toy manufacturer? Advertise on children's TV shows - not that such a marketing strategy states that adults will never buy the toys, or that the business of adults buying such toys for themselves is unwelcome. Are you a cosmetics manufacturer? Advertise in cisfemale interest magazines - not that such a marketing strategy states that noncisgender individuals will never buy cisfemale-targeted cosmetics, or that the business of noncisgender individuals buying such cosmetics for themselves is unwelcome.
    - joelrunyon 9y ago
      > Completely avoiding bias in advertisement is an exercise in futility. That's not the point of the ad system. The point is to optimize inventory + bidding. So you can bid on all of those -sure, but if you have the capability to break down children toy ads to children + to adults - you do it and have different strategies for both (broad based appeal to kids and buy-action to parents). You can be more precise with the ads + the spend so it makes sense to do it.
cortesoft 9y ago
I am pretty sure those two companies don't have their entire business model revolving around housing, so I am not sure where you think the logical end of this is going to be.
scarface74 9y ago
Unless all ads are for real estate where there are specific laws about how you can and cannot sell houses, I don't see the relevance.

jacalata 9y ago

Are you using the slippery slope fallacy to argue against the existence of federal protected classes?

rednerrus 9y ago
Isn't the argument one about targeting ads to the right people? I don't need to see ads online for statin drugs. Should drug manufacturers be required to show their statin drug ads to me?
joelrunyon 9y ago
Nope. I'm just saying that if you remove the ability to target ads based on specific person characteristics, you remove a piece of what makes fb so valuable of an advertising platform (that is to target people so microscopically). Just pointing it out.
- solatic 9y ago
  The number of products to which such non-discrimination law applies to is vanishingly small though. It's not illegal, for instance, to racially target advertisements for flagship smartphones towards white people (since white people tend to be richer and thus have more disposable income), not that any marketing agency would do that in practice. Completely avoiding bias in advertisement is an exercise in futility. Are you a toy manufacturer? Advertise on children's TV shows - not that such a marketing strategy states that adults will never buy the toys, or that the business of adults buying such toys for themselves is unwelcome. Are you a cosmetics manufacturer? Advertise in cisfemale interest magazines - not that such a marketing strategy states that noncisgender individuals will never buy cisfemale-targeted cosmetics, or that the business of noncisgender individuals buying such cosmetics for themselves is unwelcome.
  - joelrunyon 9y ago
    > Completely avoiding bias in advertisement is an exercise in futility. That's not the point of the ad system. The point is to optimize inventory + bidding. So you can bid on all of those -sure, but if you have the capability to break down children toy ads to children + to adults - you do it and have different strategies for both (broad based appeal to kids and buy-action to parents). You can be more precise with the ads + the spend so it makes sense to do it.

cortesoft 9y ago

I am pretty sure those two companies don't have their entire business model revolving around housing, so I am not sure where you think the logical end of this is going to be.

scarface74 9y ago

Unless all ads are for real estate where there are specific laws about how you can and cannot sell houses, I don't see the relevance.