That is really interesting. I am working on this right now. It was an interesting piece but I agree with both of your points. Hopefully you can spend the time y

That is really interesting. I am working on this right now. It was an interesting piece but I agree with both of your points. Hopefully you can spend the time you save on more interesting questions like, 'why' and 'how do I affect that number' and 'how do I predict this in advance of spending $ recruiting the customer'. Or the real biggie, 'how can I write this in a way that can be run in 1hr per qtr using only a spreadsheet and costing $10 or less, which seems to be what clients really want.