4 ms·

Do you really not think that only allowing certain races to rent houses isn't racist? Please google redlining.

• gcatalfamo 9y ago
  Of course that's racist, but I was referring to recognizing race, not if such ability were to be used for redlining which is despicable.
  • ryandrake 9y ago
    What use in real estate is "recognizing" race, apart from discriminating based on it?
    • citrin_ru 9y ago
      Better (targeted) advertisement.
    • PeterisP 9y ago
      To elaborate on another poster, in sales that are both high-value (to warrant extra effort from the advertiser) and not a commodity but with a high emotional value (like buying a home), it would certainly make business sense to ensure that the pictures in the advertising material contain people like themselves, and that requires recognizing race. Minorities respond well to ads that show members of their particular group. The same goes with many other viewpoints - you might have a version of your advertising material with a same sex couple, but (as e.g. the recent Starbucks ad situation shows) take care that certain groups of more conservative people don't get that ad but get some other version.