3 ms·
Can any attorney with knowledge of fair housing weigh in on this? Law quotes states that the ad cannot say these things, but the publishing of an ad in a medium
by sologoub 9y ago
Can any attorney with knowledge of fair housing weigh in on this? Law quotes states that the ad cannot say these things, but the publishing of an ad in a medium targeted based on these seems like a relatively new ground, since the ad itself is likely fine, but how it is distributed is definitely not in the spirit of the law.
In finance, I'm fairly sure zip+4 is off limits in many pricing models for this exact reason - it is too specific. However, I'm not aware of anything like this in advertising publishing that a given ad has to have a chance of being seen regardless of the protected categories.
Regardless of the law, it's definitely extremely unethical to do this.
- paulddraper 9y agoIt's not new ground, nor do I believe it to be necessarily unethical. People can and do advertise in predominantly white settings or black settings, e.g. a church or a sports game or a magazine. Advertising has always, always, always been a numbers game. Didn't advertise on billboards in the middle of Wyoming? Maybe because there was lower ROI than elsewhere.