I don't think he is: https://en.oxforddictionaries.com/definition/hustle https://en.oxforddictionaries.com/definition/hustle "Obtain illicitly or by forceful a

I don't think he is: https://en.oxforddictionaries.com/definition/hustle https://en.oxforddictionaries.com/definition/hustle "Obtain illicitly or by forceful action." "Pressure someone into doing something." "Sell aggressively." "A fraud or swindle." There's also "hustler" (https://en.oxforddictionaries.com/definition/hustler https://en.oxforddictionaries.com/definition/hustler): "A person adept at aggressive selling or illicit dealing." There are uses of the word that don't have negative connotations but in the context we generally hear it in around startups, I think the negative connotations are still appropriate.