They will not change the end-user prices you pay. But they will charge the next netflix, or google, or github that comes around to get their website to you. Tha

They will not change the end-user prices you pay. But they will charge the next netflix, or google, or github that comes around to get their website to you. That startup will never have a choice but to pay up, if they're interested in reaching their customers. They will be charged exactly what their per-customer profit is, minus one cent.