I think hardware stores are maybe not the best comparison because if a hardware store was doing that then it would be pretty easy for a competitor to open a har

I think hardware stores are maybe not the best comparison because if a hardware store was doing that then it would be pretty easy for a competitor to open a hardware store across the street and undercut the first on shovels and steal all the business. I think this might be a better solution than a law that specifically mandates the price at which a hardware store can sell shovels, since I think that law would only address a very specific problem caused by a larger underlying issue. I think the shovel case at least, when the market can sort something out then it's "better" to let it do so. For Amazon/Netflix, at least on the surface, I would say that the ISP and the content provider can ask for whatever they want and whether or not they get it will be a function of how much each one needs the other. Perhaps ironically a very similar system to how internet peering currently works (the little guy pays the bigger guy for transit).