IMX the usage isn't quite the same. In sports, hustle seems to mean extra effort to be in the right place at the right time - e.g. to seize an opportunity to ma

IMX the usage isn't quite the same. In sports, hustle seems to mean extra effort to be in the right place at the right time - e.g. to seize an opportunity to make a shot, or challenge an attacker to block/prevent one. In business, right place and right time are part of it, but there's also an aspect of trying something novel or non-obvious. In some cases, that means pushing legal/ethical boundaries. That connotation, absent in the sports version, seems to be what the OP is objecting to. P.S. Also, what gr3yh47 said. That's a whole different meaning of "hustle" that's probably not meant by people who describe themselves that way but which often applies to them nonetheless.