I would agree with you if the cost bias were only found in her book. But the bias is literally everywhere you go, on every engineering team. It's all we ever ta

I would agree with you if the cost bias were only found in her book. But the bias is literally everywhere you go, on every engineering team. It's all we ever talk about. At the CEO level, the money-making potential of software is clearly understood, so why, at the ground level, is it the exact opposite? Every programmer is paranoid about the costs they're introducing to an organization while totally ignoring the financial upsides. Every discussion is "cost now vs. cost later." If our only goal at work is to minimize the cost to our companies, then our managers can do that better than us: he can just fire us and cancel the project. There, cost is now zero.