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The same is true for TV and radio. Think of all the popular culture that's been created and paid for, not directly, but by merely agreeing to have commercials
by jimmytucson 9y ago
The same is true for TV and radio. Think of all the popular culture that's been created and paid for, not directly, but by merely agreeing to have commercials on in your home for a few minutes. This still boggles my mind. How can viewing advertisements be an adequate substitute for paying cash?
- anigbrowl 9y agoBecause the marginal cost of the advertising in a large market is so low. A handy rule of thumb is that you spend about the same amount on marketing that you do on product development; the actual production and distribution costs per unit are much lower. Either your product is a flop and you shut down and move on, or it's a hit and you have yourself a nice little income stream.