In such cases, you can practice Continuous Delivery to a beta program, where users explicitly sign up to live on the (b)leading edge. That way you get some of

In such cases, you can practice Continuous Delivery to a beta program, where users explicitly sign up to live on the (b)leading edge. That way you get some of the benefits of CD, but you can still do relatively infrequent releases to the "real" app store.