The problem is that "Let the product speak for itself" is actually Step 2. Step 1 is "Get people to (re)try the product". Unless there's a magic wand waved th

The problem is that "Let the product speak for itself" is actually Step 2. Step 1 is "Get people to (re)try the product". Unless there's a magic wand waved that gets people unaware of a milestone release to (re)install and (re)launch FF57, Mozilla needs to put out some marketing just to even seed the basis for word-of-mouth of the product's merits.