I believe there's also a reputation issue. Established brands typically don't want their brand associated with disreputable things. So once your site is peddlin

I believe there's also a reputation issue. Established brands typically don't want their brand associated with disreputable things. So once your site is peddling chum, the New York Times doesn't want to advertise, even if you'll offer them cheap rates. This is apparently why the popup ad was first created: https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/?single_page=true https://www.theatlantic.com/technology/archive/2014/08/adver....