Although a few years old, this article gets more relevant all the time as this kind of chumvertising gets incorporated into ‘native’ ads. Chum seems to go in p

Although a few years old, this article gets more relevant all the time as this kind of chumvertising gets incorporated into ‘native’ ads. Chum seems to go in phases, and always worse. A while ago it was ‘Dermatologists hate her!’, recently it’s ‘What $celebrity looks like now will shock you!’ Like the recent debate about chum kids YouTube videos, it’s probaby automatically generated based on what gets the most ‘engagement’.