a) is it shilling if it's self-promotion? Edit: a quick check in a dictionary points out that a shill is someone pretending to be impartial. I'm not sure Mozill

a) is it shilling if it's self-promotion? Edit: a quick check in a dictionary points out that a shill is someone pretending to be impartial. I'm not sure Mozilla could do that about their own browser. b) if they didn't make noise about this no one would try to switch to this fairly big release. It's a bit like the hype around Firefox 3.