"... It's like exercise: you know it's good for you. People tell you how good you'll feel for it, and maybe you even remember vaguely that you thought it felt g

"... It's like exercise: you know it's good for you. People tell you how good you'll feel for it, and maybe you even remember vaguely that you thought it felt good after a long hot yoga session ... AND THAT is the motivation to go do it again. ... The fulfillment (sic) in shipping is shipping. ..." Shipping advice like this for software is to what "out of shape PE teachers" prescribe to get fit.