This is already happening in the rest of the world. Here's how it works: In many places, having a data plan is not affordable. It might cost $10 per month, but

This is already happening in the rest of the world. Here's how it works: In many places, having a data plan is not affordable. It might cost $10 per month, but it's a lot since most people in the developing world make like $200 per month. So, companies like Facebook, WhatsApp, etc, offer SIM cards that have free data for their services. Customers get a free service, and they get the customer. The biggest issue I see there is, it helps big companies get bigger, and there's no real way to for small companies to get in on these kinds of deals.