The problem is, without the free-to-play model, they now lose the essential parts of any products, marketing. Anyone who download the free game and talk about

The problem is, without the free-to-play model, they now lose the essential parts of any products, marketing. Anyone who download the free game and talk about it or recommended it to a friend is free marketing. With enough friends talking about the game or play it without paying, one person in that group will spend $30. But without the groups existing in the first place, that same person may not interested in the game enough to buy it.