- Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold. - Getting Real: The smarter, faster, easier w

- Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold. - Getting Real: The smarter, faster, easier way to build a successful web application by Jason Fried, Heinemeier David Hansson, Matthew Linderman. These books top my list of MUST READ for web startup. Customers.com is very useful if your web company is more service focused. It teaches you how to target the right customers, own the customers total experience, streamline business processes that impact the customer, provide a 360° view of the customer relationship, let customers help themselves, help customers do their jobs, deliver personalized service and foster community. Getting Real is more for code monkey making their own stuffs. This one I hope for all my bosses to read it. :P