Awesome, good on them! Another studio who dipped their toe in the F2P model then ran away screaming (in their case, to great success) is Butterscotch Shenanigan

Awesome, good on them! Another studio who dipped their toe in the F2P model then ran away screaming (in their case, to great success) is Butterscotch Shenanigans--three brothers in Saint Louis who released the game Crashlands for mobile and Steam which I've probably sunk 300 hours into (but I'm weird like that). I really hope this works well for the Clicker Heroes 2 developers. I've enjoyed Clicker Heroes and I'm really looking forward to everything they've layed out for CH2. Of course dropping $30 for what had been a free game is a bit of a shock on first hearing the price (price anchoring can be a major hurdle), but after reading this (and reflecting for a moment: most games that I spend any real time playing are easily worth $100 or more to me even if it's rare that I end up having to spend that much on them) I'll definitely be pre-ordering.