Yeah I guess I could have said "Google Local" I meant "Google Maps" as in the infrastructure to display local business results when you search for "Family Dent

Yeah I guess I could have said "Google Local" I meant "Google Maps" as in the infrastructure to display local business results when you search for "Family Dentist in Boca Raton" in Search or Maps. IIRC daily newspapers have historically gotten >60% of revenue from advertising. Local Newspaper = Local Advertising. A big slice of local business advertising budget that previously went to Newspapers is now going into all the things that ensure a business shows up well in Local/Maps searches.