I think people like to blame companies for what are actually serious flaws in the models of businesses they run altogether. Even if Amazon was broken up, you'd

I think people like to blame companies for what are actually serious flaws in the models of businesses they run altogether. Even if Amazon was broken up, you'd still see the Chinese fake syndrome because that's more about how peer to peer internet based selling fails to work when gamed, and how cheap foreign manufacturing can be used to clone or game the market. Amazon made it worse mostly by comingling inventory, but there were big problems in the whole "yard sale" Ebay mode of internet business way before that. Or with ebooks, the problem isn;t "Amazon is too big," it was publishers and authors choosing which standard is the least likely to increase piracy and drive sales, and the customers who actually pay for goods choosing the marketplace that best serves them. If not Amazon, it would have been Sony or Kobo, but it couldn't ever be Smashwords once authors found how often works were pirated from that open platform. I think people look for scapegoats rather than look at the hard truths about how the internet as a whole isn't particularly working for many types of business models. A lot of the protections that have evolved around physical businesses simply aren't as easy to have or are even available in a net-connected global economy, and the net tends to try and revive a lot of the nasty unregulated models of work from the past as well. Piecework, and penny auctions for example.