I think we will see a battle for DISCOVERY option. The search will be for things that you need an answer. But discovery is something bigger. Like when you click

I think we will see a battle for DISCOVERY option. The search will be for things that you need an answer. But discovery is something bigger. Like when you click the Magnifying GlassIcon on Instagram, or you open Pinterest. They give you things that are randomly generated but is not exactly from people that you are following. The best tool to suggest things that interest, that you need or want without collect too much personal information could kill all 3 with just one shot.