That’s still there, but it’s not waning because of the search engines, it’s because more and more content is getting created within silos and walled gardens. Ai

That’s still there, but it’s not waning because of the search engines, it’s because more and more content is getting created within silos and walled gardens. Ain’t nothin’ the search engines can do about it either, except build decentralized search so that users can search from their own vantage point within the closed ecosystem, erasing the functional distinction between that and the open web for most users; but that may not provide sufficient short-term incentive for any corporation to make that play. If I had to bet on one it would be Apple.