Who: Apple and Google What: Enter a new Market that 'was' supplanting an existing market I'm not sure what you meant by business here. Windows is a product fro

Who: Apple and Google What: Enter a new Market that 'was' supplanting an existing market I'm not sure what you meant by business here. Windows is a product from MS which is segmented by different markets. There's a business need and a consumer facing need. It got beat in the latter. It also didn't move fast enough to reach the mobile market so it got beat in speed as well. The consumer facing product has been assaulted. Consumers are buying PCs, and by extension Windows, less. MS was impacted and Ballmer resigned. That was the whole pivot to the Cloud by Satya. All this is common knowledge.