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I used to believe this too. Apple is playing a longer game. They are maintaining their brand premium as an aspirational plateau...and over time they are quietly

by junkscience2017 9y ago

I used to believe this too. Apple is playing a longer game. They are maintaining their brand premium as an aspirational plateau...and over time they are quietly finding ways to let their product be attained while still maintain the premium. The most obvious way they do this now is to continue to sell older phones, but at a reduced cost. Any time someone in the world can claim the status of affording an iPhone, they seize the opportunity. Why? Because owning an iPhone is strongly associated with wealth and success. Ask Android users in international markets if they would switch to an iPhone if they could...90% will say yes. Apple gets this, and it will happen. Indeed the real danger is Google's inability to establish a high-end Android market...they're trying, but it is a pitiful imitation of what Apple is doing

Eridrus 9y ago
Would be good to see data showing people actually switching to iPhones as they get wealthier. My gut says that Android dominance means that companies in emerging markets build Android first apps, everyone around you has Android phones and you already know how to use the platform, which all leads to the same inertia Apple benefits from in the US. You're right that they've managed to hang on to their premium branding, I just don't know if this matters in comparison to devices and apps that are actually tailored to local market.
- raspasov 9y ago
  Do you have examples of useful, widely used Android apps that and are tailored to local markets (and do not have iOS equivalents)?
  - Eridrus 9y ago
    As apps get more popular and get more traction they get built out for both platforms, it's the long tail that tends to target one or the other. If you're building a teen social network in the US, you build for iPhones, if you're building one in India, you build for Android. Apps that get only mild traction stay on a single platform.

Eridrus 9y ago

Would be good to see data showing people actually switching to iPhones as they get wealthier. My gut says that Android dominance means that companies in emerging markets build Android first apps, everyone around you has Android phones and you already know how to use the platform, which all leads to the same inertia Apple benefits from in the US. You're right that they've managed to hang on to their premium branding, I just don't know if this matters in comparison to devices and apps that are actually tailored to local market.

raspasov 9y ago
Do you have examples of useful, widely used Android apps that and are tailored to local markets (and do not have iOS equivalents)?
- Eridrus 9y ago
  As apps get more popular and get more traction they get built out for both platforms, it's the long tail that tends to target one or the other. If you're building a teen social network in the US, you build for iPhones, if you're building one in India, you build for Android. Apps that get only mild traction stay on a single platform.