I'd suggest that you change your homepage 'Sign Up Now' button to something clearer which emphasises that all of the features are available for free; e.g. "Sign

I'd suggest that you change your homepage 'Sign Up Now' button to something clearer which emphasises that all of the features are available for free; e.g. "Sign Up Now - It's Free". This button should then link to a enhanced version of https://signup.workingpoint.com/free/ https://signup.workingpoint.com/free/ (which may highlight that for only $10 a month you also get the premium features). Your free offering provides a great deal of useful functionality - I'd concentrate on getting people into the free plan, then once all of their important data and processes are going through your system, it will be relatively easy to have a strategy to encourage users onto your paid plans. It wasn't until I went to the 'pricing and sign-up' page that I could tell that practically 90% of the functionality could be used for free.