The problem is that internet advertising as a model for 99% of companies (Facebook, Google, and a handful of others making it work being the exceptions) is fund

The problem is that internet advertising as a model for 99% of companies (Facebook, Google, and a handful of others making it work being the exceptions) is fundamentally broken. When you're a media company you fundamentally trade on people's attention and advertisers pay you to get a piece. You can do that with great content, or with dark patterns and manipulation. Usually its some combination of both. Regardless the vast majority of the web needs a new business model, but I'm not sure what the answer is.