That explains a lot. My first soldering station was a cheapo whitelabel that died spectacularly after a few months: glowing metal, wicked 60Hz buzz, smoke. Too

That explains a lot. My first soldering station was a cheapo whitelabel that died spectacularly after a few months: glowing metal, wicked 60Hz buzz, smoke. Too late for a refund, but the seller offered to swap it out if I paid shipping. I declined, as I intended to move to a name brand. The seller then spent 4 messages trying to argue with me that they were in fact a "name brand". I didn't understand why they cared or bothered. Now I get it: they were told that establishing a brand name was important, and they must have convinced themselves that it was somehow possible to establish a brand name by white-labeling the same product as a dozen other stores on Amazon.