Most claiming that there is nothing "wrong" with .ly are skewed b/c their demographics and role already in the tech world:read:used to it. The science (if I ac

Most claiming that there is nothing "wrong" with .ly are skewed b/c their demographics and role already in the tech world:read:used to it. The science (if I actually went to the trouble of course of proving this) would show that for purposes of mental recall/processing/action .ly is significantly different from .com. It will take longer to recite and the chance of users making mistakes will be higher (especially if your app's market is >techies only). So why incite the additional burden (and still have to buy the .com now/later)? Go for the path of quickest/least resistance (and drop the $75/year for the .ly solely as brand insurance--along with your big TLD purchase round and 301 all to that fresh new .com).