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> ... and who the ad is targeted to. Well, first thing I think is how to convince the host of those ads to make this kind of information public. I mean, if I
by rqs 9y ago
> ... and who the ad is targeted to.
Well, first thing I think is how to convince the host of those ads to make this kind of information public.
I mean, if I knew that ad is targeting me, I will probably be more cation towards it and thus reduce it's effectiveness. I don't think Facebook or anyone in the business want that to happen.
So, in order to implement that kind of transparency, you need law and government to enforce them across all online ad services, rather than depends on self-discipline of some certain company.
However, that may come with their own problem, for example, it will increase government's control on online content displaying.
Truly a hard problem isn't?
- superplussed 9y agoIt definitely is a hard problem, and I agree that there's no way that this could happen without regulation. I could imagine it being enforced across all companies that reach a certain scale. Below some scale threshhold the damage that can be done through bad actors is minimal anyway, at scale, it can alter elections. I think another side-effect here is that it could turn the act of buying advertising into an arms race, where those buying advertising are forced to monitor their competitor's advertising buys since they know that their competitors are doing it to them.