You were giving away shares in your company in return for people signing up for your product? I get that this might sound like a nice referral scheme idea, but

You were giving away shares in your company in return for people signing up for your product? I get that this might sound like a nice referral scheme idea, but it’s way too much to think about if I were one of your potential customers. Feels like a modern take on the free steak knives. Why not incentivize around what your product does? - a 30 day demo or access to parts of the pack.. etc