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Your sign-up process is completely broken. Sign-up forms can be big barriers, why do you ask me for so much information in some modal popup for a service called

Your sign-up process is completely broken. Sign-up forms can be big barriers, why do you ask me for so much information in some modal popup for a service called Typeform that I have never even heard of. I'd suggest that your "Get Started" button drops the user immediately into the app. Generate a "guest user" account, give the user a tour. Have a banner at the top of the page reminding them that if they want to save their information, they need to sign up. Perhaps a banner at the top or bottom of the page. If the user clicks it, ask for email, password and payment information. All other information can be asked once the user bites. There is far too much friction there at the moment. I'd even consider offering a free trial. 7-14 days. On the plus side, your homepage looks great (visually) but I think you're missing a trick here too. Show your product. Whether that's a video, slideshow or whatever. I want to see it before I use it.

cod3boy 9y ago
Noted, we'll be reworking the home page completely and about the signup flow. We are already working on the video as we speak. Here is raw demo if you are intrigued https://drive.google.com/open?id=11uAP1oNm7HzLo3q9fHiAXheFg6kqlrfJ https://drive.google.com/open?id=11uAP1oNm7HzLo3q9fHiAXheFg6...
- ryandrake 9y ago
  Maybe a demo video is a good idea, maybe not. Personally, I would not look at a demo video at all, but perhaps others would. Don't take my word for it (sample size N=1) Presumably you've asked your potential customers and believe it would help. Agree 100% with the other commenters: The sign-up flow is super-high friction. You did the first step right though, you measured the funnel and found out that people are dropping out! Have you measured each screen in your sign-up flow to see which one is causing the most churn? At a previous company, the best thing we did to increase active users was to remove almost all of the multi-step sign-in flow and get people into the application right away. We were down to a single E-mail capture screen, which I strongly argued to remove as well, but couldn't convince Marketing. I instead got a button to skip the E-mail capture, which helped :) Keep measuring!
  - cpfohl 9y ago
    +1 no videos. Gifs yes. Screenshots and text descriptions yes. No videos: A video can't be searched, it can't be scanned, and it can't be watched without headphones on in many settings. I recognize lots of people learn by video or research by video, though I feel like a person watching a video has to have a level of commitment to your product that's higher than a person scanning for screenshots. Video should be "level 2"
    - cod3boy 9y ago
      We had gifs in our PH post. Will work on to bring them in the website https://ph-files.imgix.net/9c21f525-f715-4110-b04e-af2b3bf46a52?auto=format&auto=compress&codec=mozjpeg&cs=strip https://ph-files.imgix.net/9c21f525-f715-4110-b04e-af2b3bf46...
  - cod3boy 9y ago
    I was thinking about the only email signup now. But really skip the email too and right into the product? :) Is there any product you've seen particularly do well with that approach?
    - alperbey 9y ago
      gusto

cod3boy 9y ago

Noted, we'll be reworking the home page completely and about the signup flow. We are already working on the video as we speak. Here is raw demo if you are intrigued https://drive.google.com/open?id=11uAP1oNm7HzLo3q9fHiAXheFg6kqlrfJ https://drive.google.com/open?id=11uAP1oNm7HzLo3q9fHiAXheFg6...

ryandrake 9y ago
Maybe a demo video is a good idea, maybe not. Personally, I would not look at a demo video at all, but perhaps others would. Don't take my word for it (sample size N=1) Presumably you've asked your potential customers and believe it would help. Agree 100% with the other commenters: The sign-up flow is super-high friction. You did the first step right though, you measured the funnel and found out that people are dropping out! Have you measured each screen in your sign-up flow to see which one is causing the most churn? At a previous company, the best thing we did to increase active users was to remove almost all of the multi-step sign-in flow and get people into the application right away. We were down to a single E-mail capture screen, which I strongly argued to remove as well, but couldn't convince Marketing. I instead got a button to skip the E-mail capture, which helped :) Keep measuring!
- cpfohl 9y ago
  +1 no videos. Gifs yes. Screenshots and text descriptions yes. No videos: A video can't be searched, it can't be scanned, and it can't be watched without headphones on in many settings. I recognize lots of people learn by video or research by video, though I feel like a person watching a video has to have a level of commitment to your product that's higher than a person scanning for screenshots. Video should be "level 2"
  - cod3boy 9y ago
    We had gifs in our PH post. Will work on to bring them in the website https://ph-files.imgix.net/9c21f525-f715-4110-b04e-af2b3bf46a52?auto=format&auto=compress&codec=mozjpeg&cs=strip https://ph-files.imgix.net/9c21f525-f715-4110-b04e-af2b3bf46...
- cod3boy 9y ago
  I was thinking about the only email signup now. But really skip the email too and right into the product? :) Is there any product you've seen particularly do well with that approach?
  - alperbey 9y ago
    gusto