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Paraphrasing from the book The Four by Scott Galloway: Apple is a company that has positioned itself as a luxury brand. Apple is about sex and signalling. Carry
by chrisvalleybay 9y ago
Paraphrasing from the book The Four by Scott Galloway:
Apple is a company that has positioned itself as a luxury brand. Apple is about sex and signalling. Carrying an Apple phone signals more status than if you were to carry an Android phone, since it is more expensive, just like with other luxury items.
But in addition to attaining this status, it has done something that many other luxury brands have not: low production costs in addition to premium pricing. Now, no other techbrand is a luxury brand, which puts Apple in its own league. Either it's going to take a very long time to unseat Apple, or they need to miss a big new market, that they didn't see coming. Now, most of us believe AR/VR and AI to be the next market, if they aren't able to get to market fast enough with products that we have come to expect from Apple, this can be an issue.
I recommend reading the book by Scott Galloway, it is insightful.
- ghostcluster 9y agoHe has some insights, but also injects a lot of naive and grating political signaling into analysis, which makes him sometimes hard to take seriously.
- deleted 9y ago[deleted]
- jbreckmckye 9y agoI have never read _The Four_, but stopped by to make a quick complaint: can we please retire the verb "signalling" in political discourse? As far as I can tell all "political signalling" means is "I cannot believe what you profess to believe, therefore I assume that you profess it merely to be trendy".
- ghostcluster 9y agoWhen talking about Facebook earlier this month, he posed this question: "If a firm wittingly or unwittingly becomes weaponized by Russian intelligence, isn't the responsible thing to do to shut the firm down?" That is the kind of eye-rollingly partisan political "signalling" I'm talking about. If he thinks $100,000 of Russia linked ad-spend on Facebook flipped the votes in Pennsylvania, Wisconsin, Ohio, Michigan, and Florida, and thus we should consider shutting Facebook down for this reason, I really can't take his analysis that seriously.
- jbreckmckye 9y agoThat is not signalling. Signalling is making a political statement for a social benefit. There is no particular indication of that here.
- fwn 9y agoIt is a well known, meaningful concept. If you spot someone using it the wrong way, just correct this specific person. If we trash every concept someone does not understand, we are cavemen by afternoon.
- deleted 9y ago[deleted]