> Polaroid claims that it owns the trademark to “square within a square” effect and that Fujifilm’s new line of film is “essentially identical” in terms of shap

> Polaroid claims that it owns the trademark to “square within a square” effect and that Fujifilm’s new line of film is “essentially identical” in terms of shape and border margins. That sounds so bizarre, that you can trademark the dimensions of a “square within a square”. But I guess IP cases can be bizarre.