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"The Nation Brands Index (NBI) survey, carried out by German-based market research firm GfK" Not hating the general premise, since I personally feel that Germa
by saas_co_de 9y ago
"The Nation Brands Index (NBI) survey, carried out by German-based market research firm GfK"
Not hating the general premise, since I personally feel that Germany and the EU have taken the place of world leadership that the US previously occupied, but still "Germany Marketing Company Declares Germany the Best Country" would be a more accurate headline here.
- mpweiher 9y agoExcept that they've been running this for a while and Germany has tended to not come out on top.
- fdw 9y agoI think you should read a bit further: "The Nation Brands Index (NBI) survey, carried out by German-based market research firm GfK and the British political consultant Simon Anholt [...]". It's not just a German company polling people.