I detect some sarcasm in your tone. But essentially I think you are right. We have seen similar development when W3C started mandating DRM for web content. Ad b

I detect some sarcasm in your tone. But essentially I think you are right. We have seen similar development when W3C started mandating DRM for web content. Ad blockers can be quite effective when all the content is available to them. This probably won't be true for too long. I guess the limitations of advertisement technology were seen as enough of a blocker that serious effort (and money) was spent on removing some of them. There are, of course, some winners due to these changes. I wonder if this can be a net win for the society, though. Instinctively I would say that it won't be, but I'm not sure why I'd think so. Perhaps the historical examples from mass surveillance societies in the previous century give raise to some negative feelings.