To elaborate: in "Delivering Happiness" Tony talks about how Zappos goes as far as publishing a real Zappos Culture book each year, containing stories from hund

To elaborate: in "Delivering Happiness" Tony talks about how Zappos goes as far as publishing a real Zappos Culture book each year, containing stories from hundreds of employees/partners/vendors about what Zappos the company means to them. The book is a great read - amazing how well they've institutionalized the idea of a company culture and methos for holding onto it as they grow.