If the company distributes contributions based on the time spent viewing material, then it's just tossing small bits of money into lots of buckets as users watc

If the company distributes contributions based on the time spent viewing material, then it's just tossing small bits of money into lots of buckets as users watch videos. You need to ensure a 100% signup by video creators to ensure every creator gets paid and no money is in a hole. That's simply not possible; many creators are probably dead, unable to access their accounts, or unwilling to sign up for this service. In that case, a very significant chunk of cash would be collected and never distributed. Relying on 100% adoption by creators to ensure no funds are miscredited is a miserable user experience.