So here's the ultimate, highly scientific jerkness test proposed by the article: Think about this article sometime later today, sometime when you are surrounde

So here's the ultimate, highly scientific jerkness test proposed by the article: Think about this article sometime later today, sometime when you are surrounded by other people—maybe in the lunch line, or at a department meeting, or at a party, or in a crowded plaza. Notice the people around you. Are they fools and tools, or do they sparkle with interesting individuality? Exactly what kind of individuality sparkles do most people in a crowded plaza emit? Their clothes, face expression at that moment, pace of walk? The danger in this kind of whooshy-mooshy is that some people might start to believe that these things do constitute an individuality. To the benefit of the fashion industry, and probably to our loss as a society.