Yes - but in order for something to be rigged it has to be rigged "against" someone, and I believe that someone is the consumer. Advertisers and publishers bene

Yes - but in order for something to be rigged it has to be rigged "against" someone, and I believe that someone is the consumer. Advertisers and publishers benefit, but the consumers see intrusively targeted, annoying ads everywhere they go. Ad blockers have re-balanced the equation in favor of consumers (at the expense of publishers), but publishers are resorting to video because it's easier to force someone's attention the more passive they are, even though that defeats the entire value proposition of digital marketing for many places, which is higher user engagement/tracking... Maybe the most profitable and effective way to do advertising is still direct sales, but call me old-fashioned.