> The rules help protect the privacy and security of end users The rules are for one thing and one thing only: To maximize the price per share of the company.

> The rules help protect the privacy and security of end users The rules are for one thing and one thing only: To maximize the price per share of the company. This correlates with privacy and security, but only because the market has eliminated the players that do not provide security and privacy for users. But even then, there is plenty of evidence that your data is not secure or private, in the hands of tech giants. The definition of security is itself subjective and contextual. What the market does not eliminate (yet), are companies that abuse their power once they have it. Google dropped "Don't Be Evil" and backed it up with actions that aren't quite so benevolent. Although other services such as DuckDuckGo have launched, to try to compete, the market ultimately did not change. If this were to happen in a decentralized blockchain service, the back-end would be fully transparent. Therefore, the end users could have easily chosen another engine which is built upon that same back-end, rather than a fully watered down version that tries to reinvent the billion-dollar wheel on a sub-million-dollar budget.